Views
Per 1,000 impressions (CPM)
You want reach and recall in a category, and can judge success without a click.
How much do ChatGPT ads cost?
No rate card, a small minimum, and prices that have fallen since launch. Here is what you pay for, what others report paying, and a planner to size your budget.
Budget planner
Your assumptions, not OpenAI prices
You pay per
- Spend a month
- $1,520
- Clicks a month
- 507
- Conversions a month
- 15
- Cost per conversion
- $100
A month is 30.4 days of your daily budget. Daily spend can run up to twice the budget on a given day and averages out over the week.
The short answer
You choose to pay per 1,000 views or per click, from a minimum of $25 a day per campaign in the US. OpenAI suggests starting click bids at $3 to $5; view prices started near a $60 CPM and have since come down.
Three ways to pay
The campaign objective sets the price model. You can't switch objective later, so pick deliberately.
Clicks
Per valid click (CPC)
You want visits and can measure what happens on your site.
Conversions
Per click or per 1,000 views, never per conversion
You have a working conversion event and enough volume for the system to learn from.
What ChatGPT ads cost in practice
OpenAI publishes a recommended starting bid for clicks, not a price list. View prices come from buyers and trade press.
CPM at launch
Reported by Digidayabout $60
CPM later in 2026
Digiday, buyers and agenciesabout $25 to $45
Recommended starting CPC bid
OpenAI Help Center$3 to $5
The minimum budget
A minimum daily budget per campaign, set by your billing currency. A campaign-total budget is the other option.
| Billing currency | Minimum a day |
|---|---|
| US dollar | $25 |
| Canadian dollar | CA$25 |
| Australian dollar | A$25 |
| New Zealand dollar | NZ$25 |
| British pound | £15 |
| Euro | €15 |
| Swiss franc | CHF 20 |
| Indian rupee | ₹725 |
| Japanese yen | ¥2,500 |
| Korean won | ₩25,000 |
| Mexican peso | MX$150 |
| Brazilian real | R$40 |
How a daily budget really spends
A daily budget is an average over a budget week that runs Sunday to Saturday in your account's time zone. On any one day spend can reach twice the daily budget; across the week it stops at seven times. Unspent budget early in the week can be used later in the same week.
The catch: if a campaign uses the week's allowance early, it can stop delivering until the next week while still marked active. If your ads go quiet late in the week, check this before anything else. More causes are in why ChatGPT ads don't show.
What moves your cost
- Relevance. Ads are matched to the conversation, so an ad that fits what the person is trying to do competes better than one that only names your category.
- Competition for the same buyers. When rivals describe the same buyer in their Context Hints, you compete for the same answers, and one answer shows one ad at most.
- Your own overlap. Two of your ad groups chasing the same buyer split delivery and muddy what you learn. The audit flags this.
- The auction. OpenAI runs a relevance-weighted second-price auction: a more relevant ad can win without the highest bid, and the winner pays based on the next ad, not its own maximum.
- Objective and bid. Conversion campaigns need a bid that reflects the value of the conversion, not a click. A higher bid doesn't guarantee delivery.
A sensible first budget
Start with a daily budget you can hold for a few weeks rather than a big campaign total, so you can watch delivery before committing. Put it behind one or two ad groups with clearly different buyers, then judge cost per conversion from your own tracking, not the price of a click.
ChatGPT ads cost FAQ
Spending but not sure where? See which prompts show your ad.
How much do ChatGPT ads cost?
There is no public rate card. You set a budget and choose to pay per 1,000 views (CPM) or per click (CPC), or run a conversion-optimized campaign that is still billed per click or per 1,000 views. OpenAI recommends starting click bids at $3 to $5. View prices have fallen since launch: a CPM around $60 at first, with later reports of roughly $25 to $45.
Is there a minimum spend for ChatGPT ads?
Yes, a minimum daily budget per campaign that depends on your billing currency: $25 in US dollars, for example, or £15, €15, CA$25 and A$25. The large upfront commitments of the early pilot no longer apply to self-serve accounts.
Do you pay per conversion on ChatGPT ads?
No. Conversion-optimized campaigns aim delivery at a conversion event you choose, but you are billed per valid click or per 1,000 views served, never per conversion.
Can ChatGPT ads spend more than my daily budget?
On a single day, yes: spend can reach up to twice the daily budget. Over the budget week (Sunday to Saturday in your account's time zone) it will not exceed seven times the daily budget. If the week's allowance runs out early, delivery can stop until the next week.
Are ChatGPT ads more expensive than Google Ads?
They're hard to compare directly: ChatGPT ads have no keywords or search term report, one answer shows one ad at most, and prices are still settling. Compare them on cost per conversion from your own tracking, not on the price of a click.
Keep reading
- How to advertise on ChatGPTStep-by-step setup for ChatGPT ads in Ads Manager: account, billing, campaign, ad groups with Context Hints, ads, measurement and launch.
- ChatGPT ad formatsThe sponsored card and product ads from a feed, with image specs, typical headline and description lengths, and what creative enhancements change.
- ChatGPT ads not showingSeven reasons a ChatGPT ad doesn't show or deliver, and how to check each one.
Know what your budget is buying.
The audit ranks every fix by the monthly spend at stake. Tracking shows which prompts your money actually wins.