ChatGPT ads benchmarks, from real ads.
How ChatGPT ads are written, which industries crowd the slot, and what buyers were asking when the ads appeared. Measured on tens of thousands of ads captured from June to August 2026.
29
characters in a typical headline
69
characters in a typical description
34%
mention a number, price or percent
11%
offer something free
The short answer
A typical ChatGPT ad has a 29-character headline and a 69-character description. About a third put a number in the copy, and no advertiser holds more than about 10% of any industry's ads.
10%
is the largest share any one advertiser holds in an industry here. No single brand dominates a category's ads.
Highest: Tax & Accounting Software, AI Legal Research & Case Law Platforms, AI Image & Video Generation
16%
of Integration Platforms & iPaaS prompts sound ready to buy, the most of any industry. Most industries sit far lower.
Highest: Integration Platforms & iPaaS, Automotive & Mobility, Consumer Electronics
68%
of AI Search Optimization prompts are people still learning. Ads there reach buyers long before a shortlist.
Highest: AI Search Optimization, Custom AI Development & Generative-AI Consulting Services, Stablecoin & Payments
20%
of AI Legal Research & Case Law Platforms ads offer something free, against 11% across all ads.
Highest: AI Legal Research & Case Law Platforms, AI Image & Video Generation, AI Writing & Content Tools
Benchmarks by industry
Shares are of each industry's captured ads or prompts. Open an industry for its real ads.
| Industry | Advertisers | Largest advertiser | Comparing | Learning | Ready to buy | Headline | Number in copy | Free |
|---|---|---|---|---|---|---|---|---|
| Tax & Accounting Software | Hundreds | Intuit Quickbooks, 10% | 61% | 34% | 5% | 28 chars | 22% | 8% |
| Home Improvement & DIY | Hundreds | Angi, 8% | 80% | 18% | 2% | 29 chars | 34% | 14% |
| Consumer Electronics | Over a hundred | Mercari, 6% | 60% | 28% | 13% | 27 chars | 40% | 10% |
| Website & App Builders | Over a hundred | Fiverr, 4% | 56% | 33% | 11% | 28 chars | 28% | 14% |
| Legal & Business Services | Over a hundred | LegalZoom, 8% | 50% | 42% | 7% | 29 chars | 32% | 10% |
| Real Estate | Thousands | Angi, 2% | 59% | 39% | 3% | 29 chars | 31% | 10% |
| Enterprise & Fintech | Thousands | Workday, 2% | 60% | 38% | 2% | 28 chars | 20% | 10% |
| SaaS & Productivity | Over a thousand | Jotform, 2% | 58% | 39% | 4% | 28 chars | 21% | 11% |
| Business Consulting | Over a thousand | Workday, 1% | 39% | 52% | 9% | 29 chars | 24% | 10% |
| Email Marketing & CRM | Over a thousand | Monday.com, 2% | 59% | 36% | 5% | 29 chars | 24% | 13% |
| Crypto & Investing | Over a thousand | Mastercard, 2% | 47% | 48% | 6% | 27 chars | 25% | 10% |
| Cloud & DevOps | Hundreds | ManageEngine, 2% | 43% | 54% | 3% | 28 chars | 20% | 10% |
| Stablecoin & Payments | Hundreds | Intuit Quickbooks, 3% | 38% | 59% | 3% | 27 chars | 23% | 10% |
| UX Research & Insights Platforms | Hundreds | Jotform, 4% | 40% | 58% | 1% | 28 chars | 17% | 10% |
| Healthcare & HealthTech | Hundreds | Jotform, 2% | 45% | 50% | 4% | 29 chars | 21% | 8% |
| E-commerce & Retail | Hundreds | VistaPrint, 3% | 49% | 38% | 13% | 29 chars | 31% | 12% |
| Marketing & Advertising | Hundreds | Monday.com, 2% | 45% | 49% | 5% | 29 chars | 24% | 14% |
| Education & Learning | Hundreds | Jotform, 2% | 52% | 41% | 7% | 27 chars | 22% | 12% |
| AI Agent Infrastructure | Hundreds | Jotform, 2% | 32% | 59% | 9% | 27 chars | 20% | 8% |
| Customer Experience & Voice-of-Customer Platforms | Hundreds | Jotform, 4% | 56% | 38% | 5% | 28 chars | 21% | 11% |
| Custom AI Development & Generative-AI Consulting Services | Hundreds | Oracle, 3% | 29% | 66% | 5% | 28 chars | 23% | 6% |
| Integration Platforms & iPaaS | Hundreds | Datadog, 2% | 34% | 50% | 16% | 29 chars | 21% | 6% |
| Career & Jobs | Hundreds | HiBob, 5% | 53% | 38% | 9% | 28 chars | 28% | 7% |
| AI Image & Video Generation | Hundreds | Envato, 9% | 49% | 47% | 3% | 27 chars | 21% | 18% |
| Mobile Apps & Software | Hundreds | Almedia USA, 2% | 77% | 22% | 1% | 26 chars | 24% | 15% |
| AI Search Optimization | Hundreds | Profound, 3% | 31% | 68% | 1% | 28 chars | 19% | 14% |
| AI Writing & Content Tools | Hundreds | Jotform, 5% | 45% | 45% | 10% | 27 chars | 16% | 17% |
| Gaming & eSports | Hundreds | Best Buy, 3% | 69% | 29% | 2% | 26 chars | 34% | 13% |
| Automotive & Mobility | Hundreds | Autotrader, 5% | 58% | 27% | 15% | 28 chars | 32% | 8% |
| AI Legal Research & Case Law Platforms | Hundreds | Jotform, 10% | 44% | 52% | 4% | 29 chars | 18% | 20% |
How we measured, and what we can't see
ContextHint asks ChatGPT the kind of questions real buyers ask, across hundreds of industries, and records the sponsored card shown with each answer: advertiser, headline, description, image and the prompt. These benchmarks use ads captured from June to August 2026, mostly in the United States, with some in Australia and South Korea.
- Headline and description lengths are medians of the captured ad text, exactly as shown.
- An industry is the topic of the prompt the ad appeared on; one ad can count in several.
- Buying stage comes from the prompt's wording: comparison words (best, vs, alternatives), buying words (price, cheapest, near me) or neither. It describes the question, not the person.
- We can't see impressions, clicks, spend or conversions. Those live inside each advertiser's account.
Quoting these numbers? Please cite “ContextHint, ChatGPT ads benchmarks” and link www.chatgptadsoptimization.com/chatgpt-ads-benchmarks.
ChatGPT ads benchmarks FAQ
For your own numbers, the audit reads your account.
What is a good CTR for ChatGPT ads?
There's no official benchmark yet, and click-through can't be seen from outside an ad account. Ads Manager reports your own CTR; compare it across your ad groups and over time rather than against third-party averages, which vary widely.
How long are ChatGPT ad headlines?
Short. Across the ads we captured from June to August 2026, a typical headline runs about 29 characters and a description about 69.
Which industries advertise most on ChatGPT?
In the industries we track, Real Estate, Enterprise & Fintech, SaaS & Productivity drew the most advertisers, each with over a thousand different advertisers or more.
Where does this data come from?
ContextHint asks ChatGPT realistic buyer prompts and records the sponsored card shown with each answer. These benchmarks cover tens of thousands of ads captured from June to August 2026, mostly in the United States. They describe the ads, not anyone's account results.
Keep reading
- ChatGPT ads not showingSeven reasons a ChatGPT ad doesn't show or deliver, and how to check each one.
- ChatGPT ads auditWhat a ChatGPT ads account audit checks, and how to rank fixes by the spend at stake.
- ChatGPT ads best practicesTen best practices for ChatGPT ads, from Context Hints to copy and landing pages, each with a real captured ad and data on how real ads are written.
Benchmarks tell you the market. Tracking tells you your slot.
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