ChatGPT ad formats and specs.

The sponsored card, product ads from a feed, and what OpenAI may now change in them, shown with real captured ads.

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Monday.comAd

If Dashboards Are A Must

“how do i build a law firm performance scorecard for our legal department, do i need a platform like omni or can i just use excel”

Home DepotAd

Commercial Electric 150W Equivalent Bronze Outdoor Integrated LED Flood Light, 5000 Lumens, Dusk to Dawn Light

“how do I calculate BUG ratings for outdoor lighting specs”

WayfairAd

Adjustable Modular Wardrobe Closet Storage Unit Ebern Designs

“how much does a custom walk in closet cost per linear foot”

The short answer

Most ChatGPT ads are a sponsored card below the answer: advertiser, headline, description, square image and a link. Retailers can also run product ads built from a feed, with prices and ratings.

The sponsored card

The standard ChatGPT ad. A real one we captured:

Monday.com ChatGPT ad: If Dashboards Are A Must — Asked: “how do i build a law firm performance scorecard for our legal department, do i need a platform like omni or can i just use excel”

Placement: Below ChatGPT's answer, labelled as an ad. One ad per answer at most.
Advertiser name and favicon: Your brand name from Ads Manager settings and your site's icon.
Headline: Short. About 29 characters in a typical captured ad.
Description: About 69 characters in a typical captured ad. Should add to the headline, not repeat it.
Image: Square PNG or JPG, up to 1200 by 1200 pixels, publicly reachable at its URL.
Landing page: The page the ad opens. Must load and must not block OAI-AdsBot or OAI-SearchBot.
Platforms: Android app, Android web, desktop web, iOS app and iOS web; you can pick which.

Product ads from a feed

Retailers upload a catalog and ads are built from it. These retail ads we captured read like catalog items: product name, model and size in the headline.

Home DepotAd
Commercial Electric 150W Equivalent Bronze Outdoor Integrated LED Flood Light, 5000 Lumens, Dusk to Dawn Light
This high-efficiency flood light shines 5000 Lumens of bright white light across a large area, making it the ideal choice for securing a landscape, building facade or perimeter, garage or loading bay using only 50-Watt. The dusk to dawn photocell turns the light on at sunset and off at first light. Install the swivel mount to position the fixture on a wall or eave or on the ground where its precision optics will cast a wide beam. The sturdy aluminum housing is coated with a bronze industrial-grade powder finish to resist corrosion for more than 50,000 hours of maintenance-free use. Meanwhile, the energy-efficient LED will save you $75 annually on utility bills long beyond Commercial Electric 5-year warranty.
Asked: “how do I calculate BUG ratings for outdoor lighting specs”
WayfairAd
Adjustable Modular Wardrobe Closet Storage Unit Ebern Designs
Maximize your closet space with this versatile, modular organizer. Designed for flexible setup, it adapts to your room layout and storage needs, offering dedicated spots for hanging clothes, folded items, accessories, and more. With smooth-gliding drawers and a sturdy build, it keeps your wardrobe tidy and accessible—perfect for transforming any corner into a functional, clutter-free haven. Ebern Designs
Asked: “how much does a custom walk in closet cost per linear foot”
ChewyAd
PawHut Catio Playground Cat Window Box Outdoor Cat House, Gray
Upgrade your feline's outdoor playtime with the PawHut Catio Playground Cat Window Box. This spacious outdoor cat enclosure offers multiple levels for your furry friend to enjoy, with the highest point reaching 5.1 feet. There's plenty of room for multiple cats to cozy up, climb, and explore in this exciting deluxe design.
Asked: “what kind of roof should i put on a catio if i live in a rainy climate”
Pottery BarnAd
Linden Bathroom Sink Faucet, Vintage Brass
Construction Constructed of brass. Available in a choice of Chrome; Matte Black or Vintage Brass finish. Fits sink openings with an 8" widespread. Drain assembly included with overflow. A pre-installed aerator restricts water flow to 1.2 gallons per minute. Contract Grade: Thoughtfully designed and expertly engineered to meet rigorous testing standards and best practices from select ANSI/BIFMA testing protocols. Imported. Care Clean with a soft cloth or a sponge and soapy water. Rinse thoroughly and wipe dry; drying the fixture immediately after use helps prevent lime deposits from forming. To protect the finish; do not use abrasive agents or harsh cleaners. Assembly Professional installation recommended. VIEW ASSEMBLY INSTRUCTIONS.
Asked: “cheap vs expensive antique bath fixtures what actually matters”
Harbor FreightAd
29 in. Steel Folding Sawhorse, 600 lb. Capacity
This BAUER™ Folding Steel Sawhorse has heavy duty legs that fold compactly for easy transport and storage. The 100% steel frame supports up to 600 lb., or 1200 lb. per pair.* Built-in brackets support 2x4 lumber to create a sturdy worktable at the jobsite.
Asked: “how much does it cost to rent a 30 foot scissor lift for a week”
L.L.BeanAd
Streamlight Ultra II Switch Fly Rods Green 10'9, 6 wt, Nylon/Ceramic | L.L.Bean
This lightweight fly rod delivers outstanding performance and can be used as either a traditional one-handed rod or as a two-handed spey rod. Two-handed technique is ideal for larger rivers and situations where there isn't space for a backcast. 3 Sizes: 10'9" 6 wt, 11'7" 7 wt, 11'3" 8 wt. Titanium snake guides and two stripper guides with ceramic inserts. Graphite rod blank with advanced resin technology. Includes lightweight, rugged nylon-covered fiberglass rod tube with built in section dividers. 4-piece design for easy travel and storage. Easy to cast, medium-fast action fly rod is easy to learn with yet grows with you. Alignment line and dot at each ferrule for ease of assembly. Imported. | Streamlight Ultra II Switch Fly Rods Green 10'9, 6 wt, Nylon/Ceramic | L.L.Bean
Asked: “i fish for permit on the flats in belize and need a custom 10wt — Scott Centauri or commission from a smaller builder like Sweetgrass”

Feed items expire after two weeks, so retailers keep feeds fresh with a hosted URL or an automated upload. See more from Home Depot and Wayfair.

Creative enhancements: when OpenAI rewrites the ad

With creative enhancements on, the ad people see may not be the one you wrote word for word. OpenAI can adapt headlines and descriptions to the conversation, translate them, resize the image and send the click to a more relevant page on your site, using your ad and landing page as source material. From October 29, 2026 this is on by default for new and existing campaigns; you can opt out at account or campaign level.

It makes the copy you write the starting point rather than the final ad, which makes two things matter more: accurate, current landing pages, and knowing what actually showed. Across the ads we captured, 34% put a number or price in the copy; if those numbers matter, keep them right on the page too.

See the formats in context in the real ChatGPT ad examples, and how to write them in the best practices.

ChatGPT ad formats FAQ

What ad formats does ChatGPT have?

Two today: the standard sponsored card (advertiser name, favicon, headline, description, image and landing page, shown below the answer) and product ads built from a retailer's product feed, which show product images, titles, prices, sale prices and ratings.

What size should a ChatGPT ad image be?

Square, in PNG or JPG, no larger than 1200 by 1200 pixels, hosted at a public URL that opens the image directly. Keep it simple and matched to the headline.

Is there a character limit for ChatGPT ad headlines?

OpenAI asks for concise titles within its recommended limits, shown in Ads Manager. In practice, a typical headline we captured runs about 29 characters and a description about 69.

Are there video ads in ChatGPT?

Not in Ads Manager's documented formats: ads pair a static image with text. Formats are still being added, so check OpenAI's help center for changes.

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