Context Hint
The plain-language line that tells ChatGPT who an ad group is for. ChatGPT's version of keywords.
ChatGPT ads optimization starts with seeing where your ads show.
We ask ChatGPT your buyers' prompts twice a week and show which ones carry your ad, a rival's, or none.
From ContextHint, which captures real ads inside ChatGPT.
A real ad on a real prompt1 of 6
Prompt: best ai video generator for horizontal and vertical formats. Sponsored: Canva, AI video creator.
Brands we've seen advertising in ChatGPT
Browse their ads
Canva
monday.com
QuickBooks
Robinhood
Cloudflare
Asana
Salesforce
Miro
Rocket Mortgage
Fidelity
Okta
Datadog
Angi
LegalZoom
Cursor
Mastercard
Figma
CrowdStrike
ChatGPT ads have no search term report.
You describe the conversation, ChatGPT picks the answer. Six terms that decide your results.
Ad slot
The one sponsored spot under a ChatGPT answer. Many answers have none.
Tracking
Asking ChatGPT your buyers' prompts twice a week and recording whose ad showed.
Audit
A review of your ads account that ranks every fix by the monthly spend at stake.
Competitors
Who takes the ad slot on your prompts when you don't, and the ad they ran.
Performance
Spend, clicks, CTR, CPC and conversions by campaign and ad group, next to your tracking.
From connected to tracked in four steps.
First results arrive the day after you start.
Step 1: Connect
Add your ChatGPT ads account with an API key or a CSV export.
Step 2: Audit
Get every fix in your account, ranked by the money at stake.
Step 3: Plan
Approve the real buyer prompts we write for each ad group.
Step 4: Track
Twice a week, see your ad, a rival's, or none on every prompt.
See which prompts you win, and who wins the rest.
Tracking: your approved prompts, asked in ChatGPT twice a week, with every outcome recorded. Click a tile.
Northwind Modular
Example account
19 of 35
checks with an ad were yours
- Is it cheaper to rent or buy a jobsite trailer for a 6 month project?
- Jobsite trailer rental that includes a restroom
- Office trailer or modular office for a long road project?
- Short term office trailer rental for a bridge repair crew
- Your ad
- A rival
- No ad
- Not measured
- Checked twice a week
- Counts the last 4 checks of each prompt
- Failed checks never count as no ad
- We never click an ad
An audit ranked by the money at stake.
The audit reads your account and puts the most expensive fix first.
What the audit checksAccount auditExample account
$1,820a month at stake
What we found
Construction site offices and Jobsite trailers have near-identical Context Hints, so they compete for the same conversations.
What to do
Give each a distinct buyer, or merge them.
Jobsite trailers: your ad on 2 of 13 checks with an ad.
Watch these prompts
Every check keeps the actual ad.
So you see what won the slot, like these real ads we captured in ChatGPT.
AsanaAdWork works better in Asana
MiroAdCreate Flowcharts with AI on Miro
Rocket MortgageAdFirst home made easy.
OktaAdGovernance made simple
AngiAdKitchen Remodel Pros
DatadogAdBreak Down Your Data Silos
LegalZoomAdTurn Your Idea Into a Business
CursorAdAI Code Editor
How to optimize ChatGPT ads
Six steps. Each one is something you control.
- 1
Write each Context Hint for one buyer and one job
Name who they are and what they need, not just your category.
- 2
Give every ad group its own buyers
Two groups chasing the same people split your delivery.
- 3
Fix what can't deliver
Rejected ads and missing conversion events come first.
- 4
Pick the prompts each ad group must win
In your buyers' words. These are your search terms now.
- 5
Check them on a schedule
Twice a week, counted over several checks, so rotation can't fool you.
- 6
Change one thing, then re-check
Same prompts, before and after. Note who takes the slot.
ChatGPT ads optimization FAQ
What is ChatGPT ads optimization?
Getting more from your ChatGPT ad spend: reaching the conversations you want, fixing what wastes money, and knowing who you compete with for the ad slot. It starts with seeing where your ads show, because ChatGPT ads have no search term report.
How do I optimize my ChatGPT ads?
Audit your account and fix the most expensive problems first. Then decide which prompts each ad group must win, check them on a schedule, change one thing at a time, and watch the same prompts to see if it worked.
Why are my ChatGPT ads not showing?
Usually one of these: the ad was rejected or is in review, the campaign can't spend as set up, the Context Hint describes a different conversation, a rival wins the slot, or that answer carries no ad at all.
What is a Context Hint in ChatGPT ads?
The plain-language description you give an ad group of the conversations it should appear in. It does the job keywords do on search, so a hint that is too broad, too narrow or too close to another group's changes where your ad shows.
How do you track where my ChatGPT ads appear?
We write the prompts your buyers ask for each ad group and you approve them. Twice a week we ask ChatGPT every prompt and record your ad, a rival's ad, or no ad. Tracking needs an API key connection and runs in the US for now.
Do you change my campaigns or click on ads?
No. We never edit your campaigns, bids or budgets, and we never click the ads we record, so checks add no paid clicks.
Find out where your ChatGPT ads really show.
Connect your account, get the audit, approve your prompts. First results the next day.